Dirtbag is a community-first grocery brand in Boulder, Colorado. It believes that small actions can drive big change, and it champions imperfect produce, low-waste living, and the joy of doing things differently.

The brand identity leans into texture, elements of topography (maps), as well as a punchy tone of voice. The logo is inspired by the Flatirons, Boulder’s iconic mountain range that overlooks the city. It celebrates
a grounded, anti-perfectionist spirit where food, community and having
a conscience come together.