CORE

Core is a rebrand of the iconic British staple Bovril – a salty beef extract that’s associated with sports grounds and everyday comfort.

The new visual identity is built around the ideas of nourishment, ritual, and simplicity, reframing Bovril through a modern wellness lens.

Bold shapes, warm minimalism, and using the iconic jar as negative space
in the logo helps create a visual identity that feels both familiar and new. The tone of voice is steady and assured, expressing nourishment as a daily ritual.